How to use social media to grow your business, Sophie Paterson Interiors
How To Start Up by FF&M
Today on How To Start Up, I’m joined by Sophie Paterson, founder of the internationally recognised design studio Sophie Paterson Interiors. Since launching her studio in 2008, Sophie has completed over 80 luxury projects worldwide but it’s her strategic use of social media that transformed her business into the global brand it is today.
With more than 1,000,000 followers across Instagram, YouTube and TikTok, Sophie has built a loyal international audience, opened doors to collaborations, and attracted clients around the world. Today, she shares how founders can use social platforms not just to showcase their work, but to grow a business, build credibility and reach global customers.
In this episode, we cover:
- When using social media, it’s all about building a community
- It’s a good idea to share the process - whatever you are producing
- Be consistent about what you share - so your followers know what to expect
- Sharing builds trust
- Be honest: your personal brand is your brand
- A social media manager will enable you to produce more content and reach more platforms
- No need to be too polished; be genuine and don’t over-curate
- Sometimes reveal the bad as well as the good
- Don’t allow negative content from others to touch you
If you’re building a business and questioning how visible you really need to be, this conversation offers reassurance, clarity and practical insight from someone who’s built scale without losing herself in the process.
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
